Washington, D.C. – May 10, 2017 – The International Window Film Association (IWFA), a nonprofit trade association representing leading manufacturers, distributors and dealers, is proud to support Skin Cancer Awareness Month this May by providing education and awareness on the UV ray protection provided by professionally installed window film.
According to SkinCancer.org, one in five Americans will develop skin cancer in the course of a lifetime, and each year over 5.4 million cases of nonmelanoma skin cancer are treated in more than 3.3 million people in the U.S. While these numbers are startling, there is hope. Skin cancer can be drastically reduced by the use of window film.
“Many people don’t think about the sun damage that can be coming through their windows when sitting by a window at home, at work, or while driving,” says Darrell Smith, Executive Director of the IWFA. “Professionally installed window film offers a high-tech and cost-effective way to help protect both skin and eyes.”
Sunlight streaming through your home, work and car windows can be beautiful, but it can also be dangerous. Deep-penetrating Ultraviolet A (UVA) rays from the sun pass through ordinary glass and account for 90 percent of the sun’s most damaging rays. In fact, a recent study published by JAMA Ophthalmology found that the average side-window of a vehicle may only block about 70% of dangerous UV rays. By blocking up to 99 percent of UV rays from passing through your unprotected windows, professionally installed window film can help keep your skin and eyes healthier and more protected than window glass alone.
“Limiting sun exposure is the most important measures one can take in preventing skin cancer,” says American Society for Dermatologic Surgery President Thomas E. Rohrer, MD. “Both direct and indirect UV rays damage the skin and can lead to skin cancer and signs of aging. Window film provides protection by limiting harmful UV rays whether at home, work or on the road.”
To learn more about how to better protect yourself from the sun in your home, at work, or while driving, be sure to read the IWFA’s Beauty Inside & Out e-Booklet and Consumer Guide to Automotive Window Film e-Booklet. To find professionally accredited window film installers near you, visit the IWFA’s Find An Installer; for more information on NWFD, visit IWFA website.
About the International Window Film Association
The International Window Film Association (IWFA) (www.iwfa.com) is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the window film industry though the use of education, research, advocacy and consumer awareness. The organization builds alliances with trade associations, utilities and government agencies to advance dealers’ and distributors’ businesses and provide value to their customers.