Window Film Magazine recently invited Jim Black, Madico’s Director of Window Film Sales, to contribute to a guest column for their May/June 2019 issue.
Jim chose to focus his column on the “green” or energy saving benefits of window film and tips on how dealers can communicate these benefits to their customers.
An industry veteran, Jim began working with window film in 1988 as a dealer installer. He has served in various positions for major manufacturers in the film industry, the AIMCAL Window Film Committee, and the International Window Film Association (IWFA) Board. He currently serves as the IWFA board of directors as chair for the Communication and Education Committee.
Read the full article “Selling Green Benefits” in Window Film Magazine.