Not Just Business: Why Doing ‘The Right Thing’ is The Right Thing For Your Business

There was a time when a company could just be a company. Thirty years ago, consumers weren’t as sophisticated about the way they engaged with brands. It wasn’t such a big deal that McDonald’s fries were swimming in artery-clogging saturated fats—they tasted great. It didn’t matter that the NFL sold a sport that was hyper-dangerous to its players. The spectacle was all that mattered.


Things are different today. Just ask Uber’s former CEO Travis Kalanick what it’s like to be the leader of a company with a tarnished brand. Turns out, it’s much more challenging to run a successful company if it’s perceived to be socially, economically, and environmentally unaware.



A “Triple Bottom Line”


The triple bottom line works to benefit shareholders, the environment and the social climate.Our friends at Green Builder Media (GBM) give a good rundown of this idea. GBM’s Editor-in-chief Matt Power writes, “Simple bottom line decisions are not good enough for many shareholders, and they’re leveraging CEOs to act more responsibly.” Companies see that consumers respond to brands that are at least perceived to be filling out a “triple bottom line”—simultaneously acting in the best interests of shareholders, the environment, and the social climate. (For instance, if you’re selling high-profit margin, eco-friendly backpacks to bank robbers, you’re only hitting two of the three benchmarks.)


With so much information at their fingertips, consumers want to feel good about what they’ve purchased. This isn’t just a warm-and-fuzzy sentiment, there are numbers to back it up. GBM quotes a study that showed that in 2014, “S&P 500 companies with a clear strategy for addressing climate change earned an 18 percent higher return on investment than companies that did not.”



What It Means For You


48 percent of Fortune 500 companies have at least one climate or energy goal.The central question of this new branding reality is a complex one. Which matters more: to be socially, economically, and profit-responsible or to just be perceived so? Apple is a company with a sterling reputation, but it’s manufactured billions of landfill-stuffing smartphones that contain heavy metals that could one day contaminate drinking water.


There is good news: a 2017 report from World Wildlife Foundation (WWF), Calvert Investments, CDP, and Ceres, states that 48 percent of Fortune 500 companies have at least one climate or energy goal, an increase of five percent from a prior 2014 report.


As a responsible energy user, you should consider working with dealers, vendors, and companies that care as much about the environment as you do. After all, the one sure way your company will be perceived to be doing the right thing, is if you’re actually doing the right thing.


Save Energy on National Cut Energy Costs Day

Happy National Cut Energy Costs Day! Today, and every day for that matter, is a great day to find new ways to save energy and money. There are many ways to accomplish this – it just takes a little bit of research, creativity, and lucky for you, help from


We’ve gathered a few ways to help you celebrate National Cut Energy Costs Day. What better way to celebrate than putting money back into your pocket?



Ways to Save Through Your Daily Routine


We often don’t realize just how much energy we are using during our morning, afternoon, and nightly routines. A few simple changes could go a long way for saving energy in your home.


  • Shorten the showers: your hot water heater won’t have to work as hard if you cut down that half hour shower to about 10 minutes or less.
  • For the ladies: let your hair air dry as often as possible.
  • Try carpooling: if you have little ones, carpool with other parents. Or, if you live near a coworker, have them give you a lift, or vice versa, every once in a while.
  • After dinner: you don’t have to run your dishwasher every night. Only run it when it’s full.

Small Investments Can Make a Big Impact


Not all investments have to take a chunk of change from your wallet right away. Small investments in energy-saving products can help you save some big bucks.


  • Energy-efficient light bulbs: while these bulbs are a tad more costly than regular bulbs, energy-efficient bulbs such as LED light bulbs help to preserve electricity.
  • Home insulation: we are still in the winter season, so invest in some home insulation. This will help to keep your home warmer without running up the electric bill.
  • Ceiling fans: be sure your ceiling fans work for the space they’re in. Optimize air flow by using this guide to help you pick the best size and type of fan for a specific room.  

Create Some Good Habits


Adopting a few habits can help you save energy and money over time. Not all habits have to be bad habits.


  • Turn off the lights: it’s hard to remember to do this when you are in a rush. But if you become accustomed to turning off the lights regularly, you could save a lot of energy.
  • Turn down the thermostat when you leave: a few degrees can make a world of difference. While you’re not home, your heating and air conditioning shouldn’t have to work as hard.
  • Turn off the water: you’d be surprised at how much water is wasted while you’re brushing your teeth or scrubbing your hands.