Articles

Six Website Navigation Tips for Small Businesses in 2019

Pop-ups. Flashing advertisements. Disorienting animations. Multimedia auto plays. That ever-present query imploring us to sign up for the newsletter. These[..]

Here’s An Introduction to Stock Images, a Great Resource for Marketing and Advertising

Stock images are defined as the archive of images that can be licensed commercially and it’s a vast and vastly useful[..]

Understanding and Building Word of Mouth Referrals

A lot of companies spend time building out strategies and conceptual structures and market surveys about how to improve the[..]

For the Window Film Industry, Social Media is Changing the Game

Social media is more essential than ever to small businesses as a way to engage with their customers and their[..]

Standing Out Through Certification Can Offer Access to New Markets

Governmental contracts can generate huge, game-changing business for small businesses. Really, what’s the common denominator on big government-run buildings like schools and[..]

How to Increase Your Cash Flow for Small Businesses

When you undertake a venture like launching your own small business, one of the first things you’ll encounter is the[..]

Don’t Trip Up Your Small Business with These 5 Social Media No-Nos

For better or worse, social media has taken hold of the American consumer’s psyche and it shows no signs of abating. That[..]

Take Back Your Time with These Strategies, Ideas, and Tools

For entrepreneurs running busy operations, the most precious resource in the world is time. The way we spend our days[..]

How to Market to Architects

Architects are a special breed because their work forces them to combine an ambitious vision that employs aesthetics and form[..]

Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part Two

As noted in the first part of our series, a fundamental challenge facing entrepreneurs when they’re starting up is deciding[..]

Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part One

Running a small business forces entrepreneurs to answer a lot of questions. One of the most challenging conundrums they have[..]

How to Have Productive Meetings

Meetings may be the worst necessary evil of a working life. Here's how you can make them productive.

5 Questions to Ask Before Considering Window Film For Home or Business

Having window film professionally installed in your home or business offers numerous benefits including energy savings, safety and security protection,[..]

Federal Trade Commission’s Help for Small Businesses with Cybersecurity

The Federal Trade Commission (FTC) provides advice and resources to strengthen small business cybersecurity practices, and guard against online scams.

Should You Be the Boss and Human Resources?

A closer look at what an HR department actually does, and possible solutions for small businesses.

Share, Source, and Collaborate Confidentially on Your New Private Facebook Group

Join our exclusive Sunscape Films Facebook Group and start collaborating with fellow Sunscape dealers.

Best Ways for Small Businesses to Advertise on Facebook

Some do's and don'ts of Facebook advertising for small business.

5 Applications to Benefit Your Small Business

Take advantage of smartphone apps to help your business!

Show Your Customers Their ROI with Efilm

Enjoy the Efilm Webinar series!

IWFA’s Consumer Guide: “Beauty Inside & Out”

Share "Beauty, Inside & Out" with your customers!

The Power of Referrals

Grow your business with referrals!

Elevator Speech 101

Master your elevator speech to excel your business!

Demonstrating Energy Savings to Customers Using Efilm

Show off the energy saving benefits of Efilm.

The Power of Promotional Products

Promote your business with tangible products!

Facebook has the Tools to Promote Your Business

Promote your business with Facebook!

Home, Garden and Design Show Tips for Dealers

Maximize your investment as a show exhibitor!

Case Study: Diaz de Luna Interior Design Studio

Showcase the benefits of window film to your potential commercial customers!

How to Streamline Your Sales Strategy

Maximize your sales efforts with these tips!

6 Ways You’re Wasting Time at Work

Read these tips to improve your efficiency at work.

5 Ways to Successfully Manage Your Email

Contrary to popular belief, constantly checking your inbox is not the most efficient practice. Take back control of your email[..]

Having a Customer Database Can Improve Your Business

Read about the best way to manage your business relationships.

Importance of Making Time to Attend Industry Conferences & Trade Shows

Grow your business by attending trade shows and industry conferences.

Make an Appointment with Yourself to Spend Time on Marketing

Is marketing not a priority for you? It should be. Here is why...

Too Many Passwords to Remember? Try This Free Tool to Help

Get help remembering and organizing all your passwords.

30-Minute Online SBA Course: Cybersecurity for Small Businesses

The SBA offers a short online course that will help you organize your thinking about cybersecurity, and get you started[..]

Simplicity Is Key For Creating ‘Sticky’ Customers

In the Information Age, what's the one thing we can't supply enough of to our potential customers as they search[..]

Got Employees? Workplace Posters Are Required

If your window film business employs people then federal law mandates that you display certain federal labor laws prominently in[..]

“Size Up” Your Business With This Online Tool

At no cost to you, the SBA's SizeUp provides an analysis of your business based upon data that you input[..]

LinkedIn 101: Get Connected and Grow Your Business

Yes, LinkedIn is a networking site, but unlike Facebook and the others, on LinkedIn you share your professional image to[..]

Give Your Website a Check-up With Hubspot’s Marketing Grader

Is your website doing all it can to create customers for you, or is it merely a stale set of[..]

Best Practices For Your Techs On Residential Projects

Your installers can do the best, fastest, most efficient job of applying the product, and still annoy your customer, while[..]

Jobsite Safety, OSHA, and Your Dealership

By OSHA's definition, window film installers are construction workers.

Retain Key Employees and Strengthen Your Business

Here's some key points to keep in mind if you ever face the loss of a a valuable employee.

Completing the Transaction: Don’t Let Receivables Get Out of Control

Why does collecting what is legitimately owed the business often fall down the list of priorities for some business owners?

The Importance of Following Up with Customers and Prospects

The follow up is an extremely important part of the sales process and will help you build good customer relationships.