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Mastering the Art of Google Search: A Guide to Basic Search Operators for Window Film Dealers

By: David MS Smith February 12, 2024 Short Summary 1. Precision Searching with Quotes 2. Refining Your Search with ‘+’[..]

Setting Up an Instagram for Business Account: A Step-by-Step Guide for 2023

Are you ready to take your business to new heights by setting up an Instagram for business account? You’ve come[..]

Protecting Birds from Window Collisions

Birds flying into windows and dying is a serious problem in the United States. According to the American Bird Conservancy,[..]

Are window films ballistic resistant

After recent shootings in public places, including schools, building managers and officials often consider using safety film as an additional[..]

How to Advertise on Social Media

How Can Small Businesses Advertise on Social Media? Small business social media marketing can be a game-changer – if you[..]

The Importance of Following Up with Customers and Prospects

The follow up is an extremely important part of the sales process and will help you build good customer relationships.

Make an Appointment with Yourself to Spend Time on Marketing

Is marketing not a priority for you? It should be. Here is why...

Writing Content for Your Business

If you’re a window film dealer, creating digital content to promote your company is more important than ever. The rise of[..]

Adding Trust Signals to Your Website

As online shopping continues to grow in popularity, online business pages are crucial for success. A credible and accessible website[..]

How to Take Better Pictures and Videos With Your Phone

In today’s world, pictures and videos are some of the best ways to help customers get a feel for a[..]

Can Window Film Solve Spontaneous Glass Breakage by Nickel Sulfide Inclusion?

Spontaneous glass breakage is a very real issue with tempered or thermally toughened glass. Nickel sulfide inclusions, while not the[..]

How Window Film Helps Protect Sea Turtle Nests

Did you know window films can help protect sea turtles?  Yes, that’s right. State and local municipalities of Florida, Georgia,[..]

Tips for Promoting Your Seasonal Business

Whether you run a ski resort or you’re a window tint distributor, owning a seasonal business has many unique challenges.[..]

Building Reviews Online

Every business can benefit from having glowing reviews of its products or services on the internet. What people share online[..]

READ THIS Before you Consider Window Tint for your ADAS-equipped Vehicle

What Are ADAS Systems, and What Do They Mean for the Window Film Industry? Advanced driver assistance systems (also known[..]

Blocking UV Light with Madico Films

Q: I know your films block UV light but do they block both UVA and UVB? If your customers are[..]

Top Plugins for Your Website

One of a business’s biggest assets is its website. As online shopping continues growing, it’s crucial for your business to[..]

How to Create an Affordable Website

As more marketing and social media tools allow businesses to showcase their unique qualities and excellent customer service, you might[..]

A Google Business Profile Guide

A Google Business Profile can significantly benefit your business’ SEO ranking and overall performance. This guide to GBP will help[..]

What is the Difference Between Automotive & Architectural Films?

Consumers and even new installers often wonder what the difference really is between auto tint and architectural films. “Can’t I[..]

Visual Quality Inspection Guidelines for Automotive Window Film

As a window film dealer and installer it’s important to understand the visual quality guidelines associated with a film installation.[..]

Save Time on Film Ordering with

As a small business owner you do it all, from film installs and sales calls to payroll processing and advertising,[..]

How to Remove Automotive Window Tint Adhesive

Note to Consumers: This blog post is a high-level overview for Madico window film dealers.  As a consumer, you should[..]

Taking Advantage of the Summer Heat to Boost Window Film Sales

It may be the dead of summer but the film business is coming alive! As a window film installer you’re[..]

15 (or so) Ways to Gain Success from Your Local Marketing Efforts

Okay, so you’re ready to take on the world. You’ve opened your window film business, put out your shingle, and[..]

Federal Nonprofit Security Grant Program Includes Safety & Security Window Films

For more than 40 years, FEMA has helped people before, during and after disasters. FEMA is committed to building and[..]

How to Incorporate ClearPlex® Windshield Protection Film into Your Shop’s Product Mix

As a business owner you understand the importance of selecting the right product mix for your customer base. It’s a[..]

The Importance of Budgeting: Why You Need One and How to Stick to It

Entrepreneurs run the gamut of personalities just like everyone else, from incredibly careful planners to scoundrels and gamblers, but it’s[..]

Selling the Benefits of Black Pearl® Nano-Ceramic Automotive Tint to Consumers

Black Pearl Nano-Ceramic automotive tint blends beauty, brains, and performance—all in one film. Its advanced heat rejection technology reduces infrared[..]

Business Insurance: Why You Need It, and What to Buy

We get it; running a small to medium-sized business can feel like you’re juggling a million little things from human resources to[..]

Why Community Engagement is Important for Employee Relations

One important key to maintaining vital employees and ensuring that your organization is happy is health. But many managers don’t[..]

The Importance of Having Good Business Credit Scores

The majority of the public knows, and entrepreneurs know acutely, that most new businesses fail. What isn’t so widely broadcast is[..]

Six Website Navigation Tips for Small Businesses in 2019

Pop-ups. Flashing advertisements. Disorienting animations. Multimedia auto plays. That ever-present query imploring us to sign up for the newsletter. These[..]

Here’s An Introduction to Stock Images, a Great Resource for Marketing and Advertising

Stock images are defined as the archive of images that can be licensed commercially and it’s a vast and vastly useful[..]

Film Cleaning & General Care Instructions

If you need to know how to clean films, this document will help you learn the best methods and techniques[..]

Understanding and Building Word of Mouth Referrals

A lot of companies spend time building out strategies and conceptual structures and market surveys about how to improve the[..]

Architectural Window Film vs. Automotive Window Tint: What is the Difference?

If you are new to the window tinting industry or interested in working in it, you may not fully understand[..]

For the Window Film Industry, Social Media is Changing the Game

Social media is more essential than ever to small businesses as a way to engage with their customers and their[..]

Standing Out Through Certification Can Offer Access to New Markets

Bypassing the Procurement Process? There are few circumstances in which small businesses can bypass the procurement process. Occasionally, governmental facilities[..]

How to Increase Your Cash Flow for Small Businesses

When you undertake a venture like launching your own small business, one of the first things you’ll encounter is the[..]

Don’t Trip Up Your Small Business with These 5 Social Media No-Nos

For better or worse, social media has taken hold of the American consumer’s psyche and it shows no signs of abating. That[..]

Take Back Your Time with These Strategies, Ideas, and Tools

For entrepreneurs running busy operations, the most precious resource in the world is time. The way we spend our days[..]

How to Market to Architects

Published: April 23, 2018Updated: January 26, 2023 What do architects want from manufacturers? It is essential to know the answer[..]

Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part Two

As noted in the first part of our series, a fundamental challenge facing entrepreneurs when they’re starting up is deciding[..]

Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part One

Running a small business forces entrepreneurs to answer a lot of questions. One of the most challenging conundrums they have[..]

How to Have Productive Meetings

Meetings may be the worst necessary evil of a working life. Here's how you can make them productive.

Federal Trade Commission’s Help for Small Businesses with Cybersecurity

The Federal Trade Commission (FTC) provides advice and resources to strengthen small business cybersecurity practices, and guard against online scams.

Should You Be the Boss and Human Resources?

A closer look at what an HR department actually does, and possible solutions for small businesses.

Best Ways for Small Businesses to Advertise on Facebook

Some do's and don'ts of Facebook advertising for small business.

5 Applications to Benefit Your Small Business

Take advantage of smartphone apps to help your business!

Show Your Customers Their ROI with Efilm

Enjoy the Efilm Webinar series!

IWFA’s Consumer Guide: “Beauty Inside & Out”

Share "Beauty, Inside & Out" with your customers!

The Power of Referrals

Grow your business with referrals!

Elevator Speech 101

Master your elevator speech to excel your business!

Demonstrating Energy Savings to Customers Using Efilm

Show off the energy saving benefits of Efilm.

The Power of Promotional Products

Promote your business with tangible products!

Home, Garden and Design Show Tips for Dealers

Maximize your investment as a show exhibitor!

Case Study: Diaz de Luna Interior Design Studio

Showcase the benefits of window film to your potential commercial customers!

How to Streamline Your Sales Strategy

Maximize your sales efforts with these tips!

6 Ways You’re Wasting Time at Work

Read these tips to improve your efficiency at work.

5 Ways to Successfully Manage Your Email

Contrary to popular belief, constantly checking your inbox is not the most efficient practice. Take back control of your email[..]

Having a Customer Database Can Improve Your Business

Read about the best way to manage your business relationships.

Importance of Making Time to Attend Industry Conferences & Trade Shows

Grow your business by attending trade shows and industry conferences.

Too Many Passwords to Remember? Try This Free Tool to Help

Get help remembering and organizing all your passwords.

30-Minute Online SBA Course: Cybersecurity for Small Businesses

The SBA offers a short online course that will help you organize your thinking about cybersecurity, and get you started[..]

Simplicity Is Key For Creating ‘Sticky’ Customers

In the Information Age, what's the one thing we can't supply enough of to our potential customers as they search[..]

Got Employees? Workplace Posters Are Required

If your window film business employs people then federal law mandates that you display certain federal labor laws prominently in[..]

“Size Up” Your Business With This Online Tool

At no cost to you, the SBA's SizeUp provides an analysis of your business based upon data that you input[..]

LinkedIn 101: Get Connected and Grow Your Business

Yes, LinkedIn is a networking site, but unlike Facebook and the others, on LinkedIn you share your professional image to[..]

Give Your Website a Check-up With Hubspot’s Marketing Grader

Is your website doing all it can to create customers for you, or is it merely a stale set of[..]

Best Practices For Your Techs On Residential Projects

Your installers can do the best, fastest, most efficient job of applying the product, and still annoy your customer, while[..]

Jobsite Safety, OSHA, and Your Dealership

By OSHA's definition, window film installers are construction workers.

Retain Key Employees and Strengthen Your Business

Here's some key points to keep in mind if you ever face the loss of a a valuable employee.

Completing the Transaction: Don’t Let Receivables Get Out of Control

Why does collecting what is legitimately owed the business often fall down the list of priorities for some business owners?