Madico Strengthens Leadership Team to Support Window Film Business Growth

By: Dave Smith

Company announces organizational updates to position Window Film business for continued success, building on leadership legacy as key member, Jeffrey Plummer, sets eyes on retirement

Tampa Bay, FL — November 20, 2025 — Madico, Inc., a pioneer in the development and manufacturing of high-performance window films, coatings, and laminates, has announced a series of leadership appointments made throughout 2025 aimed at advancing the company’s Window Film business and supporting long-term global growth across its automotive, architectural, and specialty film lines.

The announcement comes as part of a strategic transition plan coinciding with the upcoming retirement of Jeffrey Plummer, Senior Vice President and General Manager of the Window Film business unit, after a distinguished 38-year career in the industry, including 17 years with Madico. Widely respected as a leader and mentor, Plummer has played a key role in shaping the Madico brand, the broader window film industry, and mentoring the next generation of industry professionals, all recognized most recently in his induction into the Window Film Hall of Fame earlier this year.

To support the strategic evolution, Madico has announced the following leadership appointments that have taken place throughout 2025:

Lawrence Constantin – Vice President, Window Film Sales & Marketing
Larry brings decades of deep industry experience and long-standing customer relationships to his new role, where he will lead the global Window Film business. His extensive knowledge of product applications, dealer support, and international markets uniquely equips him to enhance Madico’s worldwide presence, advance key initiatives, and support sustainable growth for both the company and our valued partners.

Jessica Stewart – Director of Marketing, Madico
With more than 20 years of marketing experience, and over 12 of them with global manufacturers, Jessica brings a proven track record of strategic planning, brand building, and excellence in customer experience. In her expanded role, she will lead Madico’s marketing strategy across all business units, elevating the company’s brand presence, driving market expansion, and strengthening engagement across its dealer, distributor, and OEM customers.

Steve Wood – Director of Key Accounts & Private Label, Window Film
Steve’s deep product knowledge and strong customer partnerships have played a pivotal role in the growth of Madico’s window film segment. In his new leadership role, he will lead strategy for key accounts, enterprise business, and private label programs, ensuring alignment between complex customer requirements, product development, and long-term business objectives.

Sarah Ortiz – Global Business Manager, Architecture
Sarah brings a strong background in commercial product strategy and program development to her new position. She will spearhead global expansion for Madico’s architectural window film segment, focusing on product positioning, program expansion, and channel development across Sunscape®, SafetyShield®, and government installation programs.

David Jensen – Global Business Manager, Automotive
David will lead global strategy and expansion for Madico’s automotive segment, including Madico Automotive Tint, ClearPlex® WPF, Protekt® PPF, and the Endurance™ Car Care product lines. His expertise in automotive restyling, market segmentation, and dealer support positions him to expand Madico’s presence in the automotive segment.

Naomi Granados – U.S. Window Film Distribution Manager
Naomi has consistently demonstrated excellence in branch operations, customer support, and team leadership. In her new role overseeing all U.S. distribution centers, she will focus on optimizing logistics, improving inventory flow, and enhancing customer experience across the network.

“These leadership appointments are central to strengthening the foundation of the Madico Window Film unit as business continues to grow,” Storms added. “With this team in place, we’re positioned to enhance customer partnerships, accelerate product innovation, and continue delivering high-performing solutions the industry has come to expect from Madico.”

Jeffrey Plummer will continue to serve as Senior Vice President through June 2026, ensuring a smooth and seamless leadership transition while supporting several strategic initiatives.

About Madico, Inc.

Headquartered in Tampa Bay, Florida, Madico, Inc. innovates, manufactures, and distributes a broad range of protective, functional and decorative materials-based solutions including films, coatings and laminates for various industries worldwide from automotive and architecture to healthcare and aerospace. Since 1903, Madico has pioneered industry-first products with an unrivaled commitment to quality and dedication to its customers. Madico is a fully owned subsidiary of Lintec USA Holdings, Inc. For more information, visit madico.com.

Madico Window Film Brands include: Madico Auto, Architectural, and Safety Films, ClearPlex™ WPF, Protekt™ PPF, Sunscape™, and SafetyShield™.