As a business owner you understand the importance of selecting the right product mix for your customer base.
It’s a delicate balance of offering traditional automotive window films to please the average consumer and showcasing specialty products for those who wish to go above and beyond traditional auto aftermarket products.
ClearPlex windshield protection film is a product that appeals to car enthusiasts looking to take the protection of their prized vehicles to the next level. It is an excellent addition to any window film, paint protection film or ceramic coatings dealer's shop.
ClearPlex is the world’s first optically clear windshield protection film, and even has the patent to back it up.
Tips for Selling ClearPlex Windshield Protection Film
Emphasize Technology, Not Glass
Newer, high-end cars are equipped with new technology embedded right in their windshields. This technology includes rain sensors, heated defrosters, radio antenna, lane departure warnings, dynamic cruise control, blind spot detection and collision avoidance systems.
“Smart windshields” are expected to be the norm by 2020 in all new vehicles. These new windshields will greatly benefit the driving experience and safety. However, they will also be significantly more costly to replace than a standard windshield.
While replacing a windshield can be a simple operation, it’s quite the opposite for those with embedded technology. Technicians must ensure that the multi-function camera is calibrated properly during all replacement jobs, therefore it’s not as simple as just replacing the glass.
Offer a Complete Protection Package
High-end windshield protection film is the perfect offering for shops that already install paint protection film (PPF) such as Protekt®. PPF is a big investment usually applied to high-end or specialty cars. In other words, a customer who is interested in PPF is already making a commitment for enhanced protection and will naturally be interested in learning how to protect their windshield as well.
This is a great opportunity to educate the customer about windshield protection as well as introduce a complete package. The package can bundle both the PPF and ClearPlex installation into one. Offering cost savings to the customer and more sales for you.
Discovering Your Competitive Edge
ClearPlex windshield protection film will provide your shop with the competitive edge it needs to become one of the top automotive film dealers in the area. Growing and sustaining your shop’s business starts with a great understanding of your products and clients.
Above all, implementing ClearPlex windshield protection film into your shop’s offerings will grow your profitability and impress your customer base.
