To streamline your sales strategy, you have to have a sales strategy. This consists of knowing your customer profile, generating leads, converting your leads to sales, and implementing your strategy to ensure that you meet your realistic sales quotas. So how can you get legitimate sales in an efficient manner? By putting less focus on a one-time sale.
Obtaining Leads
When cultivating clients, there is no clear-cut model that will give you hundreds of sales instantly. Producing leads takes time, effort, and commitment. Nearly 40% of the best leads come from outbound marketing like cold calling customers, followed by 27% from events such as trade shows. Attending a networking or trade show event is a great way for you to make information about your product and services more available to potential customers. This marketing tactic will take some time to generate a sale, however, it has been suggested to be one of the best ways to obtain leads.
Making the Sale
When trying to make a sale to a customer, it is important that you are passionate about the product. Validate your product to your customers by showing them that you believe in it. If you don’t believe in your product, neither will they. Listing the many benefits of window film and why they need it will make your customers more likely to make a purchase. But completing a project and making a sale is only half of your sales strategy. To have a better sales strategy, you need to ensure that your relationship with your customers will result in follow-up sales and loyal customers.
Customer Loyalty
Make your customers part of your sales team. Not literally, but when you convert a customer into a loyal one, they will provide an additional layer of marketing through word-of-mouth. A loyal customer is the best kind of customer, but it takes work to get there. Implementing your best sales strategy that has more than just the final sale in mind, along with a strong, trusting relationship with your customers, will increase your chances of having loyal customers. Loyal customers are the ones who will provide the repeat business, are satisfied with your services, and will refer your services to others.
The Follow-up
After you’ve completed a project for a customer and the final sale has been made, it is important to follow-up with that customer. You want to make sure they are satisfied with the finished project. This follow-up can be done via phone call, email, or mail. If done over the phone, you can take that opportunity to see if the customer knows of anyone who would be in need of your services. It is always best to provide examples of potential referrals by mentioning anyone they might work with or a family member or neighbor. This helps them think of people who might actually be in need, while giving you another lead.
With any sales strategy, it’s important to remember it takes commitment, and when done correctly, all of your efforts will be worth it in the long-run.
