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- It benchmarks your company against the performance of other similar businesses, both local and national, using criteria such as annual revenue, number of employees, employee salaries, and the cost-effectiveness of employing those people.
- It maps your area and your competitors, and at the same time shows you where potential customers and suppliers are likely to be located.
- It finds the locations your advertising dollar might best be spent, based on metrics like underserved markets, household income, and revenue per capita for the window film industry.