Standing Out Through Certification Can Offer Access to New Markets

There are few circumstances in which small businesses can bypass the procurement process.

Occasionally, governmental facilities or large companies are allowed to use a process known asindirect procurement, or indirect spend, to keep the day-to-day operations alive. Direct procurement naturally goes toward production, but there are plenty of other things needed to keep operations going, such as facilities, utilities, maintenance services, etc. There may be atypical opportunities to take advantage of a governmental body’s unique circumstances, e.g., a circumstance where a school gets a grant to help improve its environmental costs might open up an opportunity to sell window film as an indirect procurement.

However, these opportunities remain rare, so today we want to focus on a more likely means to sell products to schools and governmental facilities, which is to attaincertificationsin order to become more competitive with these opportunities.

Certifications, usually obtained through the U.S. Government via theSmall Business Administration(SBA) or state governments, can help you gain access to specialized funding and scholarships, allow you to compete for set-aside contracts, and can be a great bonus to potential customers. There are nearly a dozen major certification programs available to access as well as key organizations such as theNational Association of Women Business Owners, theWomen’s Business Enterprise National Council, and theNational Minority Supplier Development Councilthat can offer guidance, support, networking, and resources. Let’s briefly examine a few major certification programs.

The SBA manages these twocertificationsfor women-owned businesses viafour SBA-approved third-party certifiersas well as self-certification through the SBA.

There’s a lot to be gained fromthis certificationincluding access to private, governmental, and corporate contracts, networking events, searchable supplier databases, and specialized financing.

Thesecertificationsfor veteran-owned businesses require some work to obtain, but also allow for participation in theVeterans First Contracting Programand the System for Award Management (SAM), formerly known as Central Contractor Registration, for eligibility for government contracts.

TheHUBZone programis for historically underutilized businesses including those in urban and rural areas.

The8(a) Business Developmentcertification by the SBA was created to assist socially and economically disadvantaged small businesses.

Thisdesignationis for companies that meet rigorous standards of social and environmental performance, accountability, and transparency.