If you're one to ignore online reviews, you do so at your own peril. You've got a reputation to protect and customers to make happy. Here's how it's done.
How to Leverage Online Reviews to Grow Your Business | Madico U - YouTube
https://www.youtube.com/watch?v=iWhuOKIEEQ0
Transcript:
(00:01) [Applause] [Music] most businesses need to attract new customers continuously no matter how good your business is a certain percentage of customers will leave for a myriad of reasons at no fault of yours the challenge is most small businesses don't have the capital or manpower to successfully execute professional marketing campaigns let me share a low-cost way you can keep those customers coming online reviews now you don't have to be a technology nerd to participate in online reviews i'm talking about
(00:38) platforms like angie's list yelp google plus city search homeadvisor and others some recent studies reveal that the vast majority of customers trust online reviews as deeply as they trust a personal referral you or a dedicated person on your team should monitor and engage in online reviews engagement simply means to respond to those who post reviews about your company online whether that means you need to answer a question to thank a reviewer for a positive statement to address a reviewer who's left a negative
(01:09) comment perhaps by offering a solution online reviews are a form of word of mouth advertising they give your small business local credibility and awareness along with an authenticity that will inspire confidence in your team and drive sales so you're ready to get serious about monitoring your online reviews where do you begin well if you have a facebook business page that's a great place to start first look for positive reviews you already have these positive reflections of your business can be used in your advertising
(01:41) your customer testimonials and through other opportunities you'll want to reply with a thank you to those great reviews as well for all your followers to see where else might you find reviews which are the most popular consumer review sites yeah that's a lot to consider realistically you may want to tailor your monitoring to the sites most likely to review local window film dealers so your list may look more like this find a negative review look at it as an opportunity to create excellent customer service by addressing it head on and
(02:13) publicly for everyone to see answer quickly with a personalized response that contains details from the complaint so readers know you're not some canned impersonal message apologize and empathize you want the customer to feel like you're really hearing them resolve the issue a simple exchange in the public forum could do the trick but in many cases once you've expressed your willingness to help in the most positive way resolve the issue in a more private setting such as a phone call or through email
(02:43) avoid engaging in online reviews at your own peril ignoring them doesn't mean they won't happen you should monitor your own reputation but also understand you'll likely find more business opportunities in the process so how do i monitor these online review sites easy just download the content that accompanies this video for links and services you can sign up for to help keep a watchful eye for online reviews about you [Music]
