Explore Madico’s Decorative Film Line - YouTube
https://www.youtube.com/watch?v=T2rhml6ZNbs
Transcript:
(00:03) hi everyone and welcome again to our madiko you presentation exploring decorative films uh today's webinar is hosted by steve wood and jay larkin matako's business development managers okay jay would you like to get started sure lynn thank you very much uh welcome everybody um steve wood and i would like to take 20 minutes of your time uh to discuss the decorative films that mataco has to offer and also some innovative ideas that are in the market these days so the backbone of matako's decorative films
(00:40) are standard decorative films deco light films view control films and we'd like to spend the majority of the time today on printable films we talk about decorative films and the term decorative is kind of passe and in order to have more um just image or or thought for the market we prefer to call these films these days as view control films they're doing exactly what what they're being described they're films that control the view of someone looking in or someone looking out and by by view control um
(01:23) we mean translucent or opaque films so matico has three p-e-t decorative films and they're the frost matte the white out and the blackout film all of these films are available in 72 inch width by 100 foot rolls and i would say that probably out of uh 100 of the market these three products make up a minimum of 50 percent that's being sold these days there's another line that medical has called deco light films and these films are cast final films these films are manufactured by our parent company lin tech
(02:05) now these films are available in widths 48 inches by 98 feet and come in seven different varieties now what makes these films unique is that they're all patterned uh they're on some of them they're much clearer say the frost mat which has a a white cast to it or there's now films like glacier and that are basically clear in nature but are opaque you can see figures behind them but you can't make out what the figure is the next films that we talk about are view control films and these films previously
(02:50) were called lumisti and again they were manufactured by our parent company now these films are basically linear they're not linear per se in terms of manufacturing but they're linear in terms of description so if we refer to the first film the view control x1515 you'll see the first diagram on the bottom of on the bottom left and you'll see that the roll the machine direction of the roll points up so that means that when you pull it up and and lift it up that if you look straight through it you
(03:26) cannot see through it but if you look up and down you can see through it i'm sorry yes you can see through it so you think this and and so they that roll right there is 48 inches wide and is 98 feet long so if you want that same appearance to be horizontal instead of vertical then you need to flip the film 90 degrees and roll it out sideways so in turn you now have a maximum height of 48 inches so that means that if your window is 56 inches high you're going to have to have a seam now by doing this and the film being directional you could
(04:14) incorporate quite a bit of waste so if you have a 56 window 56 inch window and that and the and the roll is 48 inches that means that you're going to have to use 98 inch 96 inches of width in order to film your your 56 inch or 56 or 58 inch window okay there are two other versions there are a version where if you look at it straight you can see to one side and then there's another version that that you can see straight through you can i'm saying the version two five five five you can see to the angles but you
(04:50) cannot see straight through to correct myself on version one five one five you can see straight through but if you look up or down it becomes opaque but in turn all of these films again are lineal meaning that you can see through it a specific way but if you flip the film in the other direction you see through it in another direction and the diagrams on the sides of the of the pictures are very explanatory meaning the view that you get by the way that you roll the you roll the film now the one thing another thing about
(05:24) these films is that these films are available in roles that are 48 inches by 50 feet we do not sell partial rolls because they do not re-roll very well if you re-roll them they have a tendency to tunnel okay they are optically clear they're fairly thick i believe that they're above eight mils in thickness um and again it this is a this is a value-added product this is not an inexpensive product um uses can be the film was originally developed in japan to be put on our vertical railing overhead so that if
(06:11) people were on the ground and they looked up at the glass railing above they couldn't they couldn't see through it and and look at the people's legs and so on of the of the pedestrians that are walking on the walkway above um they're good for things like um bank teller windows where you want the bank teller and you to be able to see straight through but you don't want someone from the side to be able to look through the screen and see what the window and see what's going on steve thank you jay
(06:48) so for decades dealers have used decorative films to create custom graphics some of the methods are used or tracing hand cutting um but more commonly would be plotters in conjunction with a graphic software these methods are effective but they can sometimes be limited by colors vlts difficulty of installation which all can make the the project cost prohibited so a new wave of decorative films in the window film business are printable films we have five different types of printable films at matako and it's the dp200 series
(07:32) as you can see here in um with this list each one of them have different features which can be job related what the customer is actually trying to achieve it could be for your machine use of what kind of printer that you have what size printer but the nomenclatures are dp would be digital print um 200 as a 2 ml product as you can see there are two products that have the uv coating so there's uv protection along with the clear polyester one is a pressure sensitive sr so pressure sensitive with a scratch resistant
(08:15) coating the other one is a pressure sensing pressure sensitive pressure sensitive removable scratch resistant what that means is it has a low tack adhesive so if there's a situation where you are doing graphics um on a project that they sometimes change or move or you know recycle then you can actually take it off fairly easy and put it back and then put a new graphic on the dp200 pssr is our most popular printable film um and it also comes in 72 inch as you can see all these rolls are are 50 150 feet long typically 61 inches wide but the dp200
(09:00) pssr does come in the um 72 inch and then so on and so forth you can see by the nomenclatures if it's psr it would be a pressure sensitive a pressure sensitive removable so here's a list of the five films that we were just looking at before and um in the constructions so you can actually see with this construction list it's very important um that you know the constructions because if you aren't the one that's actually doing the printing you'll you'll probably need to give this information of which one of these films
(09:39) um that you have so they can put it through their machine or possibly what the job itself um is requiring if it's requiring something that has a uv weatherable liner or weatherable layer in it or um you know so on and so forth there could be some restrictions or some actual uh requirements for the installation so here are some examples of um of printable films really the limitation with printable films is your imagination pretty much anything that you can think of you can actually print and um it's also should be noted that you
(10:21) you don't really have to to be in the printable business um you don't have to get your you know go and make large investments and plot our printers and and equipment and all of these things because there are plenty of options for you to expand your business by using someone else you can you can sell the job then you can then reach out to printers you can also get that information from our local service centers there are nine in north america we also have um you know any one of the sales reps can also direct you to a place that possibly
(10:58) can you know do some printing for you here's some more examples um as you see with these um examples that we're using there's all kinds of different things that have been that that are printed on these a lot of the times the base will be white and that's really what has kind of changed the game on making high definition print on pet the one on the left you can see here is a standard you know it's like a standard light um a conference room where you can actually use some kind of um lines that they put
(11:32) in some kind of gradient lines the one in the middle again and cut out or of the um the 1000 which is the address and you have the gradient vlt at the top and the bottom so it's a lot more dense in the middle and light at the top and the bottom on the right it's an example of all the different colors and just design patterns that you can actually put you can you can use as well so so printable films on safety and security films so this is a very interesting project this is a very high profile company and a very high profile building that
(12:14) actually happens to be next to a waste material plant so they wanted to obstruct the view you know and also at the same time have a film that they use that they obtained hazard mitigation for so the base of this film is basically an eight mil security film they then printed the of a white onto the film and then the pictures on top of it and so as you can see that it then makes the windows opaque from the outside of this building the windows just appear to be white so it solves all the problems um that they were looking for and it
(12:56) actually gives their their building a very nice look on the inside and on this you'll see that on the picture to the right there's a clear border around they indented one inch so that it kind of gave the pictures so they kind of made the window film look actually like pictures so everybody thinks that this building is actually just artwork printed and it's actually security film for blast mitigation printed on our clear safety phone and again when when it comes to printing it's just a matter that the matter of
(13:34) what substrate you use depends on really the equipment that you use the type of printer the type of ink our films typically are are used for uv and solvent um there is another type of product there are other types of printers um latex to be what is the name of another um but typically you'll get the best results with the uv and some um latex as well lauren anybody typed in any questions yes let's see so we have a question um when they were talking about the printable films i believe um what the use for a non-scratch resistant layer is
(14:31) um well there is a non-scratch resistant version of the printable film um so if you're not looking for something that that's the scratch resistant you can actually use that product does that answer the question i'm not exactly sure the question okay oh scott if you have anything to add to that please feel free to add it to the chat box another question we received was how do i locate someone who can print for me with the printable films so you can reach out to one of our service centers as i said before there are nine service
(15:11) centers throughout north america um and and we can we can certainly find someone that can do some printing we we have several customers that do own and operate wide format printers just on that note there are some companies out there that's just just some incredible incredible work there there are good printers there are better printers and then there are great printers and the ones that that are have high-end printers really really really can just make it look just like artwork lauren okay um scott added to
(15:50) his original question that we do a lot of printing and have always printed with a scratch resistant surface wondering why we print on a non-scratch resistant surface so so there are some printers that the graphics will come out uh the the inks are more receptive to um to substrates without the sr and so if there's an if there's a spot where for example that you were using um a non-sr you know if it's up and out of the way and it's not being scratched and also a lot of the times if you're using uv ink that that uv ink
(16:26) dries fairly hard so it actually um acts like a scratch resistant coating itself okay great thanks steve um another question that came in um is in regards to what increments can the view control window films be purchased in so the view control films can be paired that they're available in the the 48 by 50 foot rolls um all of the other decorative films however are are offered in 10 foot increments and the the reason for that is because it the the view control films do not roll down very easily um when you roll them down
(17:10) um if you're not it's very very hard to get it back on another roll without causing damage to the film unlike regular film that if you do pre-cut the decorative film the view control film you you do not want to re-roll it into a tight tube you want to put it into as big of a diameter as you possibly can okay thank you and we have one last question are csi specs available for the matako decorative films yes they are so if you're working with an architect and you are looking for a specific decorative specific application if you could please
(17:57) email jesse manship at manship m-a-n-s-h-i-p at matico.com jesse will be more than happy to write you a three-part csi spec that you can submit to the architect that will hopefully reduce the competition and put you in the driver's seat for the project great thank you and one other question just came in back to the printable films is there any particular type of ink required for the printable film well um i mean we really have the best luck with the uv and that seems to be really where the market has gone the solvent and latex printers
(18:42) um are well used for different things with solvent the latex planet printers i'm sorry the latex printers are are kind of um the first version of what people were using to to lay down a white base and so latex or uv either one is fine the solvent based are really not very compatible with them with the printable film the pt your if you're if you're working with a printer your printable will be able to help you out because they're very familiar with the capabilities of their printer and there are there are probably a
(19:20) hundred printers across the united states um that that are in the market of printing both for themselves and commercially and that's why it's very important to to refer back to the the slide that we have and this and we'll have this and we have this information available um when you're looking at the construction of these films so that way you can actually um yeah that's it so when you're looking at these constructions of the film you to give this to their to your printer they'll know what will work best with
(19:54) you know what they have so um it really that it really doesn't it really doesn't have a lot to do with if it's uv or not it doesn't have anything to do whether it's pressure sensitive or not it's really the sr coatings and things of that nature but but i can assure you that the printer whoever the printer is they will know what material is best for their actual printer thank you all for your time today and have a great day thanks everyone thank you bye
