How to Educate the Public on the Benefits of Window Film for Skin Cancer Prevention -- Madico solar control window films are now recommended by the Skin Cancer Foundation. Discover how to promote this recommendation to consumers and educate the public on effective skin cancer prevention measures during Skin Cancer Awareness Month this May. This 30-minute webinar also will cover how to best utilize and communicate the film specifications found in our automotive sample books and design guides when meeting with prospects.
How to Educate the Public on the Benefits of Window Film for Skin Cancer Prevention - YouTube
https://www.youtube.com/watch?v=ASEMlwhacjY
Transcript:
(00:00) okay Jesse why don't you go ahead and introduce yourself and take it away thank you Karen hello and welcome everybody to mattock ohs continuing webinar series thank you so much for attending our online training I'm Jesse Manship technical services engineer with matakohe Matic O's Technical Services Department is here to support our dealers their customers and our medical sales team we offer support on commercial solar and safety jobs answer questions on a variety of topics about our films glass our warranty energy
(00:37) analysis and film - glass compatibility further information is available on our website we also have medicals technical resources at matakohe you matakohe comm slash matakohe you or by following matica comm and clicking in the upper bar technical resources are just one part of medical you we have resources and film benefit benefits a glossary of terms and film facts in addition we have product training videos matica you has a huge amount of information for you to learn this is a list of some information on medical you a glossary of solar
(01:15) optical properties some of which we'll discuss today tools installation instructions and tips and then also frequently asked questions today we're going to learn about UV radiation the hazards of UV radiation some statistics about skin cancer and then the Skin Cancer Foundation's recommendations after we talk about that I'm going to review some solar optical properties and the nuances between these measures ultra vine light is invisible light that has a shorter wavelength than visible light longer than x-rays UV rays are part of
(01:59) the electromagnetic spectrum emitted by the Sun the Sun emits three types of ultraviolet light or radiation UV egg UVB and UVC UVC radiation is blocked by our ozone layer UVB is partially blocked by the ozone layer both UVA and UVB reached the Earth's surface and can penetrate our skin UVB rays have a shorter wavelength that reaches the outer layer of your skin called the epidermis and UVA rays have a longer wavelength that can penetrate the middle of the skin called the dermis so now I'm going to try the polling we're gonna do
(02:46) the first poll in question session right now and the goal with these is just to get you something to think about and then also maybe spur some conversation at the end we're gonna give about 30 seconds to 45 seconds for everyone to answer you should see the poll on your screen now if not please remember that you can hover over the top and then click polls to open it up okay thank you for those who participated so for the first question what is the difference between UVA and UVB rays the next slide I'm going to go into some differences
(03:25) and some some statistics about it so basically the answer for this one is all of the above and I'll explain in a moment and then for the second one which components make up a complete skin cancer prevention strategy again here the answer is all of the above so you want sunblock protective clothing window film and outdoor shading so when it comes to skin cancer a major risk factor is prolonged exposure to ultraviolet radiation UV radiation is part of the natural energy produced by the Sun on the electromagnetic spectrum UV light
(04:02) has a shorter wavelength than visible so your eyes cannot see UV but your skin can feel it two types of UV light are proven to contribute to the risk for skin cancer ultraviolet a or UVA has a longer wavelength and is associated with skin aging ultraviolet II or UVB as a shorter wavelength is associated with skin burning while UVA and UVB rays differ in how they affect your skin they both do armed unprotected exposure to UVA and UVB damages the DNA in your skin cells this can produce genetic defects or mutations which can lead to skin
(04:46) cancer UVB penetrates and damages the outermost layers of your skin all over exposure causes suntan sunburn and in severe cases blistering UVB zintensity fluctuates the sun's rays are strongest imposed the highest risk late into mid-morning to mid-afternoon in the spring and to fall it excuse me from spring to fall in temperate climates and even greater time spans in tropical climates UVA rays by slightly less intense than UVB penetrate your skin more deeply exposure causes genetic damage to cells on the innermost part of
(05:28) the top layer of your skin this is where most skin cancers occur UVA is everywhere UVA accounts for 95% of the Uni radiation reaching the earth these rays maintain the same level of strength during all daylight hours throughout the whole year as opposed to UVB which was just from the spring to the summer excuse me from the spring to the fall skin cancer is an out-of-control growth of abnormal cells in the epidermis this is the outermost skin layer it's caused by unrepaired DNA damage that triggers mutations these mutations lead the skin
(06:16) cells to multiply rapidly and malignant tumors the main types of skin cancer a basal cell carcinoma squamous cell carcinoma melanoma Merkel cell carcinoma the two main causes of skin cancer are the sun's harmful ultraviolet rays and the use of UV tanning machines in the United States more than 9,500 people are diagnosed with skin cancer every day more than two people die of the disease every hour more people are diagnosed with skin cancer each year in the United States than every other cancer combined at least one in five
(06:56) Americans will develop this by the age of 70 so now I'm going to do poll two so while you're taking part of this poll here's some additional facts and figures from the Skin Cancer Foundation about 90% of non-melanoma skin cancers are associated with the exposure of ultraviolet radiation from the Sun the latest figures suggest that more than 15,000 people die of squamous cell carcinoma of the skin meaning in the United States every year that's more than twice as many from melanoma more than 5,400 people died worldwide of non
(07:39) melanoma skin cancer every month regular daily use of an SPF 15 or higher sunscreen reduces the risk of developing squamous cell carcinoma by about 40 percent okay so everybody should see the results of those polls first one was asking has anybody ever asked you about window film and preventing skin cancer and the majority of you said yes on that and I get those kind of questions as well and the second question is what kind of tools are you currently using to demonstrate solar properties of MFL and a lot of you selected a sample of the
(08:18) architectural film and that's a very good one because it does have all of our specs on it if you look at our design guides so we're going to go on to the next slide here excuse me yes I hold that stuck in the middle there so for over 40 years the Skin Cancer Foundation's initiative leadership education and programs have opened people's eyes led to change and save lives skin cancer takes decades to develop and cases are still on the rise we have much more work to do and so we can eliminate this Annie's suffering caused by the
(09:00) world's most common cancer supporting the Skin Cancer Foundation by committed corporations can help us reach that wall Monaco has been awarded the seal of recommendation by the Skin Cancer Foundation for its automotive architectural and safety and security window films these block 99% or more of the UVA and UVB radiation the Skin Cancer Foundation has set the standard for educating the public and the medical community about skin cancer its prevention by means of sun protection and the need for early detection and
(09:37) prompt effective treatment Monaco is proud to have its solar control window films recommended by the Skin Cancer Foundation as part of our complete skin care prevention strategy matakohe solar control window films offer a wealth of benefits to individuals driving or riding in a car relaxing at home or working in an office besides providing who were comfortable interiors and reducing glare most important Matic OHS window films block 99% of the sun's harmful ultraviolet rays offering necessary skin protection our automotive
(10:08) solar control and safety window films block the sun's UV rays providing full coverage in acting as a sunscreen the next topic I'd like to cover is solar optical properties of films on the left is a list of common solar optical properties recorded on matte eCos automotive and architectural films just discussed UV blocking but our films also limit visible and infrared light before we get into each of these terms it's important to visualize the different types of light so we can relate those back to the terms this illustration
(10:44) outlines the ball of the electromagnetic spectrum shorter wavelengths are to the left and longer wavelengths are to the right reading from left to right you'll begin with gamma rays these are the types of radiation that can kill you then x-ray banks ultraviolet radiation visible light near-infrared as the spectrum continues the wavelengths increase all the way up to radio frequencies the areas of interest to us and that we can affect with our films are the UV visible and infrared solar gain from UV light is minimal counting
(11:23) for only 3% of the seats visible light is responsible for 44% of the heat while near-infrared is responsible for 53% of the heat gain total solar energy is the total solar energy reaching the earth it consists of 3 percent UV rays from 300 to 380 nanometers 44% visible light from 380 to 780 nanometers and 53% in karere 780 to 2500 nanometers this is the main source of heat as we just saw UV visible and IR all types of light within the solar spectrum each of these types of light UV visible and IR are either transmitted
(12:11) reflected or absorbed by the window film and glass for transmission the lower the number the less the light is or the less light is being transmitted perfect example to visualize this is visible light transmitted the lower percentage of visible light results in a darker window the higher the number the more visible light is being transmitted resulting in a brighter window for reflected the higher the percentage the more mirror life while the lower the closer to how normal glass appears absorb % is most closely to how hot the
(12:50) glass will feel to the touch high absorbing auto film will make the glass feel hotter in the Sun than a highly reflective architectural form all three please okay so these two questions the first one was total solar energy is the energy that reaches a window including UV visible and IR so remember the heat that you're feeling from the Sun is from all three types of light so ultraviolet light counts for about three percent of that heat that you feel visible light is about forty four percent of that heat that you feel in the infrared rays or
(13:34) about fifty three percent of that heat that you feel and then the second question was asking if customers have ever asked you about this it's about a 50/50 split I get a lot of questions about this but doesn't mean that everybody does obviously thank you guys this baby we're going to go to the next slide here okay so now we're going to go into it a little bit more detail on different types of light so infrared light is like that has a wavelength greater than red the red light that you can see infrared
(14:05) light is invisible to your eyes with this type of light windows and window films are concerned with the wavelengths that range from 780 nanometers to 25000 nanometers the near IR is between 780 and 25 hundred nanometers while the far IR is between twenty-five hundred and twenty five thousand nanometers near IR is the heat that you feel from the Sun while the far IR is the heat that you feel from an object a fire or a stovetop near IR is measured and reported as IR rejection measured from 780 to 2500 and far IR is measured
(14:49) and reported as emissivity measured from 2,500 to twenty-five thousand fish visible light is part of the spectrum that our eyes can see light is an electromagnetic wave and its color depends on its wavelength like all waves it has different wavelengths that give it its color when we talk about colors to our visible eyes excuse me to our eyes when the wavelengths are short around 380 nanometers we perceive them as blue or violets and when there around 700 nanometers receive them as vets typical I can see plate season see
(15:28) wavelengths 380 nanometers 780 nanometers just a quick review on UV light so UV light is invisible has a shorter wavelength and visible light but longer than x-rays the Sun emits 3 types of light or radiation UVA UVB and UVC UVC is blocked by the ozone layer UVB is partially blocked by the ozone layer both UVA and B reach their surface and can penetrate our skin UVB rays are short shorter wavelength and reach the outer layer of your skin when UVA rays have longer wavelengths it can penetrate deeper into the middle layers of your
(16:11) skin solar heat gain coefficient shading coefficient luminous efficacy new factor these are all calculations of the windows performance based on the measurements that you take when we measure the light that either transmits reflects or absorbs through the film to glass some of these measures are similar and tight but each gives us a different meaning of how films and windows perform again a little deeper into the properties now so solar heat gain coefficient is a fraction of the solar radiation emitted through a window door
(16:54) or skylight it's either transmitted directly or absorbed and radiates it in the lower the solar heat gain coefficient the less solar heat is transmitted and the greater the performance the soul heat gain coefficient is a ratio from 0 to 1 soul he cane coefficient of zero means none of the incident solar gain is transmitted through the window as heat a solar heat gain coefficient of 1 means all of the solar energy is transmitted through the window as heat a window with a solar heat gain coefficient of 0.6 will emit twice as
(17:41) much solar heat gain as one with the solar heat gain coefficient of 0.3 so this means that we can calculate how much energy is rejected the total solar energy rejected is calculated from the solar heat gain coefficient since solar heat gain coefficient is a fraction that's admitted into the through the window cser is the fraction that's rejected by the window adding these two numbers together will give you a total of 1 so a quick calculation would be a TLC R of 10% would be a solar heat gain coefficient of 0.9 similarly a TS CR of
(18:20) 90% would mean a solar heat gain coefficient of 0.1 now shading coefficient is very similar to solar he came but there's some differences the shading coefficient is a measure of the thermal performance of a glass unit it's the ratio of solar gain due to direct sunlight passing through a glass unit through the solar energy which passes through a normal excuse me 1/8 inch thick clear float glass so what's the difference between Sony gain coefficient and shading coefficient the solar heat gain coefficient is a percentage of
(18:53) solar energy incident on the glass it's transmitted indoors both directly and indirectly through glass shading coefficient is a measure of heat gained through the glass from solar radiation does not account for absorption and we radiation both measures measure heat transfer through the window but slightly differently now it's time for question or hole for okay I think that's good okay so both of these are designed to get you thinking a little bit more so solar heat gain coefficient can can be used in comparing automotive films as
(19:35) well as flat gas foams it's just designed to get you thinking about how much heat is coming through the film class so it's a very good comparison if you're comparing films along the in the matakohe series comparing matakohe to a competitor's products if you're looking at solar heat gain coefficient that's a measure of how much heat is going to come in through that glass once you use the film and then the second question is why why is so he can coefficient a better indicator of rejection over IR I'm gonna go into
(20:07) more detail on this on a moment but the main point to remember is that heat alone is not just IR okay so the answer here would have been all of the above okay the next two numbers I'm going to talk about how to deal with spectrally selective laser the first one is luminous efficacy this is the glazing window film industry to measure the amount of visible light as a ratio to the shading coefficient this ratio is known as luminous efficacy or le and it helps determine how much solar energy is transmitted through the glass
(20:52) that is visible light versus solar heat like the solar heat gain is very similar this is the ratio of visible light to the solar heat gain coefficient of the glass in absolute percentage terms a ratio greater than one signifies that they light passing through the glass is more than the sun's direct heat passing through it this ratio provides a gauge of the relative efficiency of different glass types and transmitting daylight while blocking heat gains the higher the LSG the brighter the room is without adding excessive amounts of heat
(21:26) spectrally selective glazings are high performance blazing's that emit as much daylight as possible while preventing the transmission of as much solar heat gain as possible spectrally selective glazing significantly reduces of buildings energy consumption by controlling solar heat gains in the summer preventing loss of interior heat in the winter allowing occupants to reduce electric lights excuse me to reduce electric lighting like by making maximum use of natural daylight alight the solar heat gain ratio greater than
(22:01) one is a spectral product however generally that ratio needs to be 1.2 or higher to classified as a spectral selective blazing the Department of Energy defined specialist electives as a coating is optically designed to reflect or reject particular wavelengths but remain transparent to others such coatings are commonly used to reflect the infrared portion of the solar spectrum while emitting more visible light to help create a window with a low solar heat gain coefficient but a high visible light transmission
(22:36) now I'm going to get into IR that was a part of our questions for our last polling so the percent IR rejection is the total amount of infrared rays rejected by the window film and glass the higher the number the higher the infrared rays rejected matakohe measures over the entire IR spectrum from 780 nanometers to 2500 nanometers most window foam companies only display the near-infrared in a narrow wavelength from 900 to a thousand for example this can give misleading data of 99 percent IR rejection I urge you to ask for the
(23:16) complete wavelength distribution of therefore their eye our retention IR er is a new value that was developed by the item FA to better stand for the amount of IR that is blocked by window foam IR er counts for the part of the IR that is absorbed into the glass radiated inwards heating the room of the vehicle it measures across the entire IR region from 780 at 25 hundred nanometers so what's the difference between IR rejection and I are so IR rejection is the amount of IR that's not transmitted through the glass IR ejection is one of
(23:54) the most confusing terms for consumers and dealers since there's no uniform method to measure this value it's reported however the manufacturer chooses some manufacturers like matakohe measure the entire IR region from 780 to 2500 while others only measure our narrow region from 900 to a thousand or a single wavelength at 1,400 measuring a narrow region does not show the true level of IR rejection however since there's no standard there is no right way ir er is a new value IWA i WFA develop to unify the way that ir
(24:34) is discussed by when you're filming factures ir er measures the amount of our energy transmitted through and the amount radiated from the window over the full IR spectrum from 780 to 25 hundred nanometers so it's most like TS er since IR er measures transmitted and radiated energy it is a more complete measure of the our energy that passes through a window because of the Sun the u factor measures the rate of heat transfer through a product thus its rating shows us how well a window insulates this measurement stands for both heat loss
(25:19) during cold weather and heat gain during warm weather you factor considers conductance air flow and heat radiation or reflection of the glass emissivity is a measure of an object's ability to emit infrared radiation emitted energy indicates the temperature of an object miss uppity can have a value of zero like a shiny mirror or one like a black body or a completely absorbing object low E or low emissivity glass was created to minimize the amount of infrared energy that escapes through your window in the winter time without
(26:01) minimizing the amount of heat that enters from the Sun into your home through the window modern mowie glass comes in many types including solar control versions that will limit the amount of heat coming in from the Sun so and lastly since UV is often associated with fading I think it's good to discuss it here customers often ask me what's the best way for film to stop fading well there's no film that will stop we can slow fading though to effectively control it it's important to control not only the UV lights put the control some
(26:38) amount of visible light and infrared heat if you were to block out all of the UV light the only blocking 40% of the cause of favor if you blocked out all the ultraviolet all the visible and all the near-infrared you'd still only block out 90% and you'd be in the dark in comparison if you controlled all the UV and 50% of the visible light and 50% of the infrared you control about 65% of the cause of fading window film reduces fading from exterior sunlight however it does not completely eliminate favor as no window filmed us
(27:15) by choosing the right window film for the situation you can greatly reduce harmful solar rays and along the appearance of that end value of furnishing fabrics and finishes so conclude today's matakohe webinar we have any questions okay Jesse it doesn't look like we're getting any questions so I appreciate everybody attending today I do as well thank you everybody for attending as always you can reach out directly to me if you have any questions and you'd like to discuss them in more details thank you
(27:53) that's just it thank you
